What is it you understand about the people you want to serve? What is it you understand about their problems? What special language does your target audience speak and you know the language well. As a matter of fact, you could teach a masterclass in the language. This is what it means to be a Brand Advocacy Ambassador. You are the one who understands your target audience and their problems better than anyone else. And you are also the one who can introduce them to the best solutions out there.
For a Solopreneur to Create The Ultimate Influence For Your Brand You Have To Become Your Target Audience Advocate Ambassador. You have to help others by championing their issues and specific needs.
I watched Gary Vaynerchuk interview Mark Zuckerberg as they talked about the future of technology, Web3, Facebook, and Metaverse. It was a fascinating and exciting interview. At one point GaryVee asked Mark about making moves and getting his organization to the next level and being the NORTH STAR internally. That's what being a Brand Advocate Ambassador is about and what we will deep dive into today.
What It Means To Be A Brand Advocacy Ambassador and It's Importance
Being a Brand Advocacy Ambassador is not about selling products or services. It's about helping people by providing them with valuable information and resources.
It's about being someone they can trust and look up to. It means being a thought leader in your industry and helping others by sharing your knowledge.
You play an important role in helping others make informed decisions about the products and services they purchase. You are their trusted advisor and confidante. They rely on you to give them honest feedback and recommendations.
Being a Brand Advocacy Ambassador is a position of trust and responsibility. And it's a position that can have a huge impact on your business.
The Benefits of Being A Brand Advocacy Ambassador
There are many benefits to being a Brand Advocacy Ambassador.
Some of the benefits include:
● Championing issues, helping others by providing them with valuable information and resources
● Industry Leader, being someone they can trust and look up to
● Voice of purchasing power, helping them make informed decisions about the products and services they purchase
● You become a Mentor, playing an important role in their lives
● Creating Growth, having a positive impact on your business
These are just some of the benefits of being a Brand Advocacy Ambassador. If you are not already one, I encourage you to become one. It's a position of trust and responsibility that can have a huge impact on your business.
Now let's look into how to become and Advocacy Ambassador and the specific strategy you can use to get there.
How To Become A Brand Advocacy Ambassador
Becoming a Brand Advocacy Ambassador is not something that happens overnight. It's a process that takes time and effort. This strategy can not be rushed. But it's worth it.
Here are some tips on how to become a Brand Advocacy Ambassador:
● Be an Expert in Your Field: You have to be an expert in your field. You have to know your stuff. Be a thought leader. It's not a difficult as many try to make it , however, you can start with about 20 - 40 hours of studying your industry and the top leaders. Speak on what you discovered. Be someone who others can look up to and trust for advice and recommendations.
● Get Involved with Your Target Audience: Get involved with your target audience by getting to know them. Listen to their needs and wants by going on forums or joining groups. Find out what problems they are facing. And offer solutions that will help them solve their problems. Point them to the research you have discovered.
● Build Relationships: Build relationships with your target audience. Become friends with them. Connect with them on a deeper level. Create a Zoom Chat, Facebook Chat, YouTube LIVE, Instagram LIVE or Facebook LIVE, to discuss problems and solutions. When you build relationships, they will trust you and listen to what you have to say.
● Provide Value: Providing value does not always mean you are the speaker. However if you are the organizer of a talk, webinar, power group, that hold much more value in the eye of your target audience. Being a sponsor holds a lot of power and influence.
These are just some of the things you need to do to become a Brand Advocacy Ambassador. If you follow these tips, you'll be well on your way to becoming one. Now let's talk strategy.
The Brand Advocacy Ambassador Strategy
Now that we've covered what it means to be a Brand Advocacy Ambassador and how to become one, let's look at the strategy you can use to get there.
Here is the Brand Advocacy Ambassador Strategy:
1) Identify Your Own Story: The first step is to identify your own story. This means figuring out what your Distinctive Branding Assets are. What do you have to offer that others don't? You can refer back to Distinctiveness Branding Post with the FREE PDF Download Assets and Influence Action Steps Workbook.
2) Find Your Advocates To Recruit: Once you know your story, you need to find your advocates that you can recruit to your cause. These are people who will help promote your message and brand. They should be passionate about what you do and believe in what you stand for. Let them know how participating will benefit them as well not just you.
3) Create Advocacy Campaign: Once you've found your advocates, you need to create Advocacy Campaign that will help them promote your message and brand. The goal of an Advocacy Campaign is the foster a sense of community from a group of people who share a common belief. Advocacy Campaign can include content creation, social media outreach, events, and more.
4) Train and Support Your Advocates: The next step is to train and support. Advocates need to be properly trained on how to best promote your message and brand. They also need your support. Make sure you create opportunities to keep them engaged. This includes providing them with resources, advice, and guidance when they need it.
5) Measure Your Advocacy Efforts: The final step is to measure your advocacy efforts. This means tracking metrics such as reach, engagement, leads, and sales. This will help you determine what's working and what's not so that you can make improvements.
Ok great now you are tapping into your Brand Advocacy Ambassador Strategy. Let's explore steps to creating a Brand Advocacy Ambassador Campaign
Brand Advocacy Ambassador Campaign
Let's start by defining what a Brand Advocacy Ambassador Campaign is? A Brand Advocacy Ambassador Campaign is a community-building initiative that relies on the support of passionate advocates to promote a message and brand.
Now let's go back to the GaryVee and Mark Z. interview for second. Remember when I said NORTH STAR ..... OK Great! Now we are going to breakdown the 4 Parts to a successful Brand Advocacy Ambassador Campaign.
1) The ASK: What do you want your Advocates to do for you? This is where you make the ask. Advocates need to know what you want them to do. It could be creating content, sharing your message, or helping to promote your brand. Be clear and specific with your request.
2) The WHY: Why should Advocates care? Advocates need to know why they should care about what you're asking them to do. They need to see the value in it for them. Otherwise, they're not going to bother.
3) The HOW: How can Advocates help? Advocates need to know how they can help you. This includes providing them with resources, training, and support.
4) The THANK YOU: Advocates need to be thanked for their help. This shows them that you appreciate their efforts and makes them more likely to continue helping you in the future. You can even make-up awards or certificates to show your appreciation. Trust me small gestures go a long way.
Advocacy and Your Personal Brand
Finally, I don't want to end this post without discussing Advocacy and the tremendous effects it can have on your Personal Brand. Creating advocacy around your personal brand can be a very positive thing, if done correctly. However if you don't believe in or are not passionate about your message or product you are promoting, then it can have the opposite effect.
Advocacy requires you to put yourself out there. You need to be vulnerable. You need to be willing to share your story and be open to feedback. Advocacy also requires you to be authentic. People can see through BS. So if you're not being genuine, they will know. And could be an indication as to why things are not going well with your brand right now.
The key is to make sure you're doing advocacy for the right reasons. Do it because you believe in what you're doing and because you want to make a difference. Not because you're trying to sell something or get something in return.
If you can do that, then Advocacy can be a powerful tool for building your personal brand and growing your business.
-Advocacy is about promoting a message or cause that you're passionate about.
-Advocacy can be a powerful tool for building your personal brand and growing your business.
-Advocates need to be properly trained on how to best promote your message and brand. They also need your support.
-Make sure you measure your advocacy efforts so that you can determine what's working and what's not.
-Advocates are important because they help promote your message and brand.
-Advocates need to be properly trained on how to best promote your message and brand. They also need your support. Make sure you create opportunities to keep them engaged. This includes providing them with resources, advice, and guidance when they need it.
Thanks for reading! I hope this article was helpful in understanding Advocacy and how it can benefit your business. If you have any questions, feel free to reach out to me. I'm always happy to help!
Also don't forget to Click the Fuchsia Button Below To Download How To Create Your Own Brand Advocacy Ambassador Campaign.